Bringg uses tags to allow you to distinguish branding and communication flows between different partners, subsidiaries, or fulfillment processes.
For example, if your company has two subsidiary companies, one selling clothing and the other linens, you can have separate tags to add the relevant logos, consumer notifications, and so on. You may also use separate tags for on demand vs. planned order, or for each service plan like basic vs. over the threshold, each of which follows different consumer notification flows.